Ongoing neobank disruption, switch-happy Gen Zs, responsible spending pressures, and continued budget squeezes, are just some of the challenges set to define financial services marketing in 2026.
So how do you unlock greater return on investment?
A strategic study, tailored to you
We’ve combined 30 years’ of financial services experience, with data from thousands of consumers worldwide, to deliver strategic insights that will improve ROI for even the most accomplished marketing leaders.
PROVEN RESULTS
from our global banking and credit card brands:
+34%
in card use
+78%
engagement rate
+200%
in new accounts
Trusted by:
PERFORMANCE INSIGHTS
Interpreting your performance indicators in seconds, and measuring your growth potential against global market data, our tailored insights report will allow you to:
Pinpoint gaps in your acquisition, retention, and engagement strategies.
Benchmark your
performance against
industry leaders.
Identify opportunities to reduce Customer Acquisition Costs and increase loyalty.
Get personalised
insights that help you secure
top-of-wallet status.
Financial services marketing has never been so complex.
Benchmark your performance and access tailored, actionable and strategic advice - unique to your current activity - compiled by our market-leading experts.